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Bed Head Tigi and Vidal Sassoon launch new products
September 2, 2008
By: TOM BRANNA
Editor
Helen of Troy is turning up the heat this fall with the launch of new styling products and campaigns for two of its high-profile brand names, Vidal Sassoon and Bed Head Tigi. The Vidal Sassoon hair styling line will be promoted with a national advertising campaign on fashion-oriented television shows such as “Project Runway,” “Shear Genius,” “E! News” and others. Vidal Sassoon Answers will also be the exclusive hair care sponsor of Lifetime’s movie event of the year – “Coco Chanel” sta...
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